Jordan Conner
Marketing Operations
Digital Transformation
Customer Acquisition
PORTFOLIO
Enterprise
Consulting
Search Engine Optimization
03 Experience
CURRENT
Abbott
Electrophysiology
October 2023 to Present
Sr. Manager, Global Digital Solutions
Lead the global, digital transformation and marketing strategy for the Electrophysiology business of the Medical Device division. Execute ominchannel campaigns to increase market awareness of our EP products; nurture existing business through content marketing; generate new MQLs for incremental business opportunity. Act as the business SME for digital transformation including channel optimizations, customer journey development and digital product development. Own the Global EP customer privacy and data management compliance for B2B and direct to patient marketing.
2022 - 2023
Abbott
Group Manager, Global MarCom & Growth Marketing
Manage a global team of talented marcom and digital marketers. Responsible for providing leadership to regional marketing managers and specialists to develop impactful, customer facing messaging. Develop global, omni-channel campaigns for brand penetration and lead gen for increased market share of electrophysiology (EP) cases. Support professional development of the team to increase skillsets and capabilities.
2021 - 2023
The Conner Group
Co-founder, Managing Partner
Manage the application of a data driven consulting approach through financial reports, business goals, and the use of deep market research and forecasting models to develop an end-to-end strategies. Head of Business Development & Corporate Communications to a biotech startup (core-dx.com). Served as Head of Marketing and customer acquisition for an insurance industry start-up (ndamember.com).
2021 - 2022
Equi
Head of Demand Gen.
Create new multi-channel, full-funnel strategies to convert interest into $10M new closed won business. Managed a growing team of FTE marketers and contractors. Established KPIs and tracked progress against them on an ongoing basis utilizing analytics platforms such as Google Analytics or MixPanel. Performed market research and analysis to identify target audiences, create segmentation models, and develop campaigns for each segment. Managed the development of multi-channel marketing campaigns across email, social media, webinars, podcasts. Developed and implemented innovative strategies to increase lead generation and customer acquisition.
2020 - 2021
One Drop
Sr. Growth Marketing Manager
Develop lead gen. and biz dev campaigns and strategy to generate sales opportunities. One Drop is the future of healthcare. We harness the power of data science and mobile computing to make healthcare more affordable, accessible, and effective. Our clinically proven mobile platform combines AI-powered predictive insights, personalized health coaching, and FDA-approved connected devices to simplify self-care
2017 - 2020
Gallagher
Regional Marketing Director - GGB
Data driven, ABM marketing driving both top-line and bottom-line growth for two B2B regions through innovative omnichannel marketing. Provide end-to-end marketing strategy and execution supporting three regional sales presidents. Key support role to the mergers and acquisition group with marketing for prospecting and acquiring agencies in the $3-$5MM revenue range. Lead post M&A partner brand integration. Support Corporate and Regional leadership to activate marketing for brand partners with the Chicago Cubs and San Diego Padres. Spearheaded strategic marketing initiatives to create brand recognition and increase market share.
2019 - 2020
Gallagher
SMB & Personal Lines,
National Marketing Lead
Responsible for providing marketing leadership and activation of brand and lead generating campaign for the Personal Lines Practice. Work directly with the Divisional President to roll out a new National Practice and support producing staff with B2B2C and Direct to Consumer marketing strategies. Act as marketing lead and consultant to the Small Business Division to drive organic revenue growth through brand awareness, referral partnerships and lead generation.
2015-2017
United Airlines
Manager, SEO - eCommerce
Led the SEO practice within the eCommerce division. Grew revenue on united.com from organic search traffic by 3% ($60MM) in 16 months. Lead the market recapture initiative by partnering with new SaaS platform and technology partners. Delivered +10,000 new product landing pages in 7 languages leading to new revenue channels resulting in $35MM in revenue the first two years. Additional $3.5MM incremental year-over-year. Core team member on the United App redevelopment project.
2012-2015
CME Group
Digital Marketing Specialist - Search
Search specialist on the digital marketing team concentrated in B2B, and brokerage partners. Cultivated and managed agency relationships for digital marketing and a paid search budget in excess of $1MM annually. Launched and managed new social media channels for Futures and Options education. Ensured compliance with all applicable laws and regulations related to digital marketing activities. Performed technical SEO audits, including analyzing website architecture and navigation, meta tags, robots.txt files, sitemaps and more.
2010-2012
Golden State Golf Tour
Professional Golf Tour Professional
Built, grew, and managed personal brand, marketing and sponsorship development. Competed on the Golden State and Gateway Professional Tours including the Srixon Open and Roel Open. Competed in PGA Monday qualifiers for the Waste Management Open and Reno Tahoe Open. Competed in 2 U.S. Open Qualifiers. Maintained a professional attitude while competing in high-pressure situations.
J
At Abbott, my leadership in digital solutions for the Electrophysiology division focuses on driving market awareness and nurturing business growth through innovative omni-channel campaigns and digital transformation strategies. Our team's commitment to excellence has led to the development of robust customer journeys and digital products, ensuring compliance with global privacy and data management standards.
With a proven track record in digital marketing and marketing technology, I spearhead initiatives that generate meaningful leads and enhance customer acquisition.
01 Education
B.A. in Communication with course concentration in Communication Methods
University of Tennessee-Knoxville, June 2011
Phi Sigma Theta National Honor Society
Continuing Education & Coursework
Abbott Emerging Leader 2023 Cohort
Northwestern Medill Executive Education, Digital Marketing Bootcamp;
Agile Methodologies
Bing Ads Accredited Professional
Google Ads; Google Analytics Certified; Google Webmaster Tools Certified; seoClarity Certified
02 PROFESSIONAL
MY LEVEL OF EXPERTISE
Digital Marketing
Team Development
Marketing Operations
Customer Acquisition
Marketing Automation
Digital Transformation
Social Media Marketing
95%
95%
90%
95%
90%
90%
90%
CONTACT
If you would like to know more about my past work or opportunities in the future please do not hestitate to reach out.